They say that a picture is worth a thousand words. Now how about a picture that is balanced, organized, presents your content in a visually pleasing and concise manner and captures your user’s attention from the first glance? This is just a beginning of what a well-designed infographic can accomplish.
The goal when creating infographics is to organize the client’s information in a logical hierarchical manner that is visually engaging easy to follow and understand. Building a structure for all the elements is essential to the success of an inforgraphic. A thorough understanding of information architecture and usability is integral to designing a powerful infographic. This requires multiple sketches and rearrangement of content before a well-build structure is established and you can start to lay out your infographic design in your favorite design application.
We all went to an Art School and got a design degree. No? Well, perhaps these design degrees are good for something. Color, composition, typography are all part of what makes or breaks a good infographic. You can spend hours on structuring your content the perfect way just to see it all falter due to poor design decisions. When designing your infographic make sure to apply the same level of attention to the visual aspects of your project as you did to the organization of your content. This again will require multiple rounds of revisions. Here are some tips to make the process a little easier:
- Pick a palette and use your colors wisely. Assign different colors to different types of content. Make sure to follow basic color theory principles to create color combinations that are visually pleasing and are easy on the eye.
- It’s no secret to anyone that composition is important, but what are the secrets of a great composition? To us it’s balance and logic. You are the master of your design ans it’s up to you to navigate your users through your infographic. Balance out the content-heavy areas with white space. Create a logical flow to the information and pick focal points. Above all make sure that your entire design works as one unit and does not look confusing and disjointed.
- Horizontal or vertical? Well, it depends. How will your infographic will be displayed? Pick with your audience in mind. We suggest horizontal designs for magazine spreads and desktop computers. A vertical layout lands itself better for mobile users and printed promotional materials.
- Effective use of typography is the finishing touch on your well-designed infographic. Pick the right fonts for your subject matter. Limit your fonts to no more than four (we typically stick with three). Establish different font styles for different types of information. Keep it readable. This may be hard to do when you are trying to organize tons of content, but making text smaller and hard to read will only add to your problems.
Make them vector. This is something I can’t stress enough. The more content you have the harder it is to manage. Pick a vector editing application for your next infographic design. The advantages for using a vector file include:
- It will reduce the file size and make your infographic a lot more manageable
- It will make revisions easier to implement. (Of course your client never gives you changes once you’ve started working on the layout. Well just in case keeping your content in editable vector format and well-organized will save you tons of time.)
- Vector format lands itself well to charts, graphs and tables. With a few simple steps it’s also possible to import various types of informational content into a vector editing application.
- Pictograms and vector iconography will make your infographic more intuitive
- You’ll be able to reuse your vector design elements for future projects
Well there you have it. We follow these principles when designing infographics for our clients. We also provide our clients with all the vector files so that they can access the elements of the infographic file in the future. Did we forget something? What are some of your tips and tricks? Please leave a comment, let us know what you though of this article and check out our vector infographic design templates and graphic elements available exclusively on the istock website.